I sat with this thought for a while: somewhere in Nigeria right now, a worried parent is searching Google at 11pm for a paediatric clinic near them and the immediate response from a hospital director just doesn't show up simply because there is no website platform which means it does not exist to that parent. That's the world we're in.

On September 16, the Federal Ministry of Health inaugurated a new steering committee for health technology and data, another signal that Nigeria's healthcare sector is moving online, fast. Telemedicine, digital prescriptions, appointment booking, platforms like GoDoctor already show patients what's possible. And yet, so many hospitals and clinics I know of still have no website at all. Just a signboard and a hope that people find them.

I don't think that gap is about money or ambition. I think it's about time, the belief that a proper website takes months, forms, developers, delays. It doesn't have to.

This is exactly why Auxi Sherpa's 72-hour website development caught my attention. It's not about building a full telemedicine platform overnight, that's a bigger, more careful undertaking involving privacy and licensing. It's about giving your hospital or clinic a digital front door in days: your services, your location, your hours, a way for a patient to reach you, live, before the week is out.

If you run a hospital, clinic, pharmacy, or any healthcare business and you've been putting off "the website thing," I'd genuinely urge you to reach out to Auxi Sherpa. Trust is everything in healthcare, and right now, trust starts with being findable.

And if you're not the decision-maker but you know one doctor friend, or a family member who runs a clinic, forward them this. It could save them months of missed patients.