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- technology
Generative Engine Optimisation Explained: Getting Cited by AI Models
Generative Engine Optimisation (GEO) is an emerging discipline focused on structuring digital content to be effectively discovered, processed, and cited by large language models and generative AI systems, impacting visibility and authority in the new AI-driven information landscape.
Camille Laurent · 29 July 2026
- business
Email Marketing's Quiet Revival: Why Owned Audiences Won
As digital advertising costs rise and platform algorithms become more unpredictable, businesses are rediscovering the enduring value of direct communication through <a href="/email-marketing">email marketing</a>, positioning it as a cornerstone of strategic growth for 2026.
Camille Laurent · 26 July 2026
- technology
Scheduling Tools and the Fight for Attention on Fragmented Platforms
Social media scheduling tools have become indispensable for businesses navigating the complex and fragmented landscape of online platforms, optimizing content delivery and engagement strategies.
Camille Laurent · 26 July 2026
- entertainment
Always-On Livestreams: How Brands Automate YouTube Presence
Brands are increasingly deploying automated, always-on livestreams on platforms like YouTube to maintain a continuous digital presence and engage audiences around the clock, leveraging pre-recorded content and strategic scheduling.
Sophie Tremblay · 26 July 2026