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12 results

1. technology

   WhatsApp Business API Growth Is Exploding Across Emerging Markets

   The WhatsApp Business API is rapidly transforming how businesses engage with customers in emerging markets, driven by widespread mobile adoption and the platform's versatile features.

   Felicitas Okeke · 30 July 2026

2. technology

   The Cybersecurity Risks Hiding Inside Small Business Automation

   Small and medium-sized enterprises embracing automation face a growing array of cybersecurity challenges, often underestimating the vulnerabilities introduced by interconnected systems and third-party tools.

   Lena Hoffmann · 30 July 2026

3. business

   India's SaaS Export Surge Is Producing a New Generation of Founders

   India's software-as-a-service (SaaS) sector is experiencing robust growth in exports, fostering a new generation of entrepreneurial talent and expanding the nation's footprint in the global tech landscape.

   Rohan Mehta · 27 July 2026

4. technology

   Does AI Customer Support Actually Work? The Data Says It Depends

   While AI customer support offers clear efficiency gains, its effectiveness hinges on implementation quality, integration, and the complexity of customer inquiries, leading to mixed results across industries.

   Daniel Whitfield · 27 July 2026

5. fact check

   Fact Check: Is AI Really Replacing All Small Business Jobs?

   An in-depth investigation into whether artificial intelligence is truly eliminating jobs across small businesses or reshaping the landscape with new opportunities.

   Thandiwe Mokoena · 25 July 2026

6. entertainment

   The Creator Economy Grows Up and Buys Real Business Infrastructure

   The creator economy is maturing, with content creators increasingly adopting sophisticated business tools and infrastructure traditionally associated with established enterprises to professionalize operations and scale effectively.

   Sophie Tremblay · 22 July 2026

7. insights

   The Retention Playbook Lean Companies Use to Stop Churn

   Automating customer retention is becoming a strategic imperative for lean businesses, leveraging technology to proactively identify and address churn risks before they escalate.

   Chloe Anderson · 21 July 2026

8. fact check

   Fact Check: Do AI Chatbots Really Damage Brand Trust?

   While AI chatbots offer efficiency, their deployment without careful consideration for accuracy, empathy, and transparency can indeed erode consumer confidence and damage brand perception.

   Lena Hoffmann · 20 July 2026

9. sports

   Athlete Brands Are Being Run Like Startups Now

   Athletes are increasingly adopting entrepreneurial mindsets, leveraging digital platforms and sophisticated business strategies to build enduring brands that extend far beyond their sporting careers.

   Chloe Anderson · 18 July 2026

10. business

    Pricing Strategy in a High-Cost Era: What Small Firms Are Doing

    Small businesses in Nigeria are recalibrating their pricing strategies to navigate persistent inflationary pressures and rising operational costs, focusing on value, diversification, and customer segmentation to maintain profitability.

    Felicitas Okeke · 17 July 2026

11. technology

    CRM Automation Is Finally Usable by Solo Founders

    Advancements in artificial intelligence and no-code platforms are empowering solo founders to leverage sophisticated CRM automation, streamlining operations and fostering growth without large teams or prohibitive costs.

    Rohan Mehta · 17 July 2026

12. insights

    Insights: The First 90 Days That Decide Whether a Business Survives

    The initial three months for any new business are a critical proving ground, shaping its trajectory and often determining its long-term viability amid intense market pressures.

    Auxi Sherpa Writes · 17 July 2026