A practical 2026 playbook for Generative Engine Optimization — making ChatGPT, Claude, Gemini, and Perplexity mention your brand in their answers.
How do I get ChatGPT, Claude, Gemini, and Perplexity to recommend my business?
To get AI platforms to recommend your business, publish answer-shaped content on your own site, add JSON-LD structured data (Organization, Service, FAQPage), get cited on trusted third-party sources (Reddit, Wikipedia, YouTube transcripts, G2, Capterra), keep your brand entity consistent everywhere, and track mentions monthly. This is called Generative Engine Optimization (GEO).
What is GEO?
Generative Engine Optimization is the practice of structuring your site and off-site footprint so large language models cite you when users ask buying-intent questions.
On-site fundamentals
Add an llms.txt, allow AI crawlers in robots.txt, mark up your pages with JSON-LD (Organization, Service, FAQPage), and write content that opens with a direct one-paragraph answer to a real user question.
Off-site authority
LLMs lean heavily on Reddit, Wikipedia, YouTube transcripts, Quora, Medium, Substack, dev.to, G2, Capterra, Product Hunt, Trustpilot, and news mentions. Build presence where they read.
Measure and iterate
Test your target prompts monthly across ChatGPT, Claude, Gemini, and Perplexity. Use Profound, Otterly.AI, Peec AI, or AthenaHQ to monitor brand mentions and iterate on the content gaps.
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